Case Study of a Clinical Marketing Strategy within a Global Diagnostic Imaging Company

The present paper represents the overview of a 3-year Global Marketing - Clinical and Educational Marketing organization, focused on the aspects of (clinical) strategy, educational and content creation. The organization was characterized by a Global Group and several local groups whose mutual workflow, management and interfacing constituted the so-called Global-Local Project. Major positive outcomes as well as pitfalls and cons we'll be present, giving indication also about possible near future/Work in Progress solutions to be planned and implemented within a newly shaped organization and related geographical interactions.